Razer is creating a red pc. Okay, technically, Razer is making a confined version Razer Blade Stealth Quartz pc, which happens to be pink. It’s on sale simply in time for Valentine’s Day, and, in the phrases of Razer CEO Min-Liang Tan, it’ll “thieve hearts everywhere.” No matter what color you call it, it’s a massive leap forward for Razer, chromatically speaking.

Razer is selling its first pink laptop 1


This isn’t the primary time Razer has made pink gear — the enterprise released four Quartz merchandise ultimate yr — however, this yr’s lineup is a long way more good sized. There’s a Basilisk mouse, Huntsman keyboard, Kraken headset, Seiren X microphone, and extra, becoming a member of the red-hued lineup.

Razer isn’t explicitly announcing that it’s hoping to target female clients with all of these pink merchandise — the company’s press release makes good-sized references to Valentine’s Day in the course of — but it is a quite secure inference to make.


To Razer’s credit score, the organization isn’t charging a “crimson tax” on the Quartz version products; they may cost the identical fee as their normal counterparts (although the crimson versions are set to be a constrained run). The Razer Blade Stealth Quartz is ready to fee $1,599.Ninety-nine. That gets you an 8th Gen Intel Core i7-8565U processor, 16GB of

RAM, a 256GB PCIe SSD, a discrete Nvidia MX one hundred fifty GPU, and a Full HD (1920 x 1080) 13.3-inch show. The different Quartz add-ons will value similar to the non-purple

models. If you haven’t right away grasped why that is extensive, you have to take into account that Razer merchandise has usually had a very particular aesthetic, greatly defined as what you’d get in case you soaked a normal computer in an aggregate of Mountain Dew and snake venom and then struck it time and again with lightning at the lifeless of the middle of the night. For years that’s been the organization’s bread and butter, chasing the same “hardcore elite gamers” design that’s been part of the gaming PC global for many years.

This new red computer is part of a current fashion from Razer: its Blade Laptops have gotten more mature designs and exchange shades like the gunmetal Blade Stealth Blade, the white Blade, and now this new purple alternative, and the business enterprise has commenced promoting extra accessories in colors that aren’t neon-lit black.

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Lucia Stokes
Pop culture buff. General organizer. Music evangelist. Reader. Award-winning twitter ninja. Devoted food advocate. Skateboarder, maker, fender owner, Swiss design-head and doodler. Operating at the junction of modernism and sustainability to save the world from bad design. I work with Fortune 500 companies and startups.