Digital marketing is a branch of internet marketing that involves strategies to attract people to purchase goods or services using digital technologies like emails, mobile apps, websites, and others. There are two broad areas of digital marketing – paid digital marketing and organic marketing. Organic marketing techniques include content, social media, email, SEO, and PPC. 

Regarding the internet, words like “digital” and “internet” are tossed around quite a bit. Many people are confused by them, and others think they are synonymous. Let’s clear up some confusion and explain what each word means and what they mean for marketers.

If you’re new to digital marketing, you may have many questions. For example, what are the terms, and what do they mean? In this blog post, we’ll review some common words and help you understand what they mean.

Digital marketing has grown exponentially over the past years. As this is still a new marketing strategy for many business owners, it has been necessary to define several terms.

Digital Marketing

Digital Marketing Definitions

Digital marketing is using various digital platforms to market a product or service.

When we say “digital marketing,” we refer to marketing that uses the internet, mobile phones, apps, and social media.

Many marketers believe that digital marketing is synonymous with SEO. While SEO is a part of digital marketing, the two are different.

Some examples of digital marketing:

How does it work?

Digital marketing is a multimillion-dollar industry. Companies spend billions of dollars on digital marketing every year.

Marketers use digital platforms to target consumers, build brand awareness, and drive sales.

Let’s look at an example.

Say you’re a travel agency, andyou wto advertise your company on a website such as TripAdvisor. You’d use digital marketing to target people interested in traveling, and you’d use the website to build brand awareness and drive sales.

Marketing Terms & Phrases

As you may already know, the internet has countless websites, blogs, and businesses. Each of these sites uses a variety of terms, and if you’re not sure what a word means, you might be left wondering why your company’s website doesn’t rank as well as it should.

Here are a few of the most common terms and phrases that you’ll see on a website:

Keywords – These are the words people use when they search for something on a search engine. If your site is optimized properly, your keywords will appear in your search results. You can then use them to determine what your customers are searching for.

PageRank – This is a number the search engine assigns to a web page. PageRank determines how important a page is to other pages on the internet.

Organic Traffic – This is traffic that comes from search engines.

PPC – Pay-per-click is a model where advertisers pay a set price per click.

SEO – Search engine optimization is optimizing a website for a search engine.

Social Media – Social media is integral to the modern business landscape. Many people use social media to communicate, shop, and connect with friends and family.

Traffic – Traffic is any website visitor, whether from a search engine or another source.

Digital Marketing Tools

Digital marketing is a broad term that can refer to any activity related to marketing on the internet, from email marketing to social media marketing. It encompasses several tools and techniques but is often thought of as a collection of methods.

In this blog post, we’ll talk about some of the most popular tools and techniques, which are digital marketing tools. These tools can be used separately or together to improve your results.

Website analytics

Website analytics is a tool used to track website visitors’ behavior. These analytics tools can help a business owner or marketer determine where traffic is coming from, how long visitors stay on the site, how many pages they visit, and what actions they perform on a website.

Social Media Marketing

Social media marketing is a form of marketing that relies on social networks like Twitter, Facebook, and YouTube to advertise products. These platforms are known as social networks because users interact through posts, comments, likes, and other forms of communication.

While social media marketing is a fairly new concept, marketers have used various forms of social media marketing since the early days of the web.

Frequently asked Questions about Digital Marketing.  

Q: Which Digital Marketing platform do you recommend?

A: We love Google AdWords! If you want to drive qualified traffic to your website, then AdWords is the way to go.

Q: Can you explain the meaning of keyword research?

A: Keyword research is discovering the most popular keywords within your niche that people are currently searching for. Once you find these keywords, you should write a relevant blog post, product description, or website page that contains those keywords. This allows you to rank for the highest volume of relevant searches, and makes it easy for potential customers to find your business online.

Q: What is SEO?

A: Search Engine Optimization (SEO) is a process of increasing the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) results.

Q: What is Social Media Marketing?

A: Social media marketing drives traffic to websites by sharing content from social networks like Facebook, Twitter, Instagram, and Pinterest, as well as bookmarking sites like StumbleUpon.

Top myths about Digital Marketing 

  1. Digital Marketing Is About Advertising
  2. Digital Marketing Is About Selling Things
  3. It’s All About Content
  4. It’s All About Social Media


Digital marketing is a collection of technologies, processes, and disciplines focused on creating brand awareness, driving customer acquisition, engaging customers, and maximizing lifetime value.

Digital marketing has become increasingly important to businesses of all sizes in the past several years. As people spend more time-consuming digital content and connecting online, companies that can capture their attention with compelling and consistent messages have a significant advantage over competitors.

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Lucia Stokes
Pop culture buff. General organizer. Music evangelist. Reader. Award-winning twitter ninja. Devoted food advocate. Skateboarder, maker, fender owner, Swiss design-head and doodler. Operating at the junction of modernism and sustainability to save the world from bad design. I work with Fortune 500 companies and startups.