Book review Customers need to keep all their records in a bottomless cloud due to the fact that statistics can be used to generate new business with a fee exceeding its garage cost. So says David Friend – who runs a cloud storage service agency.

Friend, CEO, and president of Wasabi, and ex-CEO of Carbonite labored with Thomas Koulopoulos, chairman of futurist assume tank the Delphi Group, to pen The Bottomless Cloud, a sixty-four-page ebook.

The authors argue that groups ought to embrace an abundance view of statistics rather than a scarcity view and become statistics-pushed. That’s the manner the arena goes and people who fail to evolve to this new paradigm will emerge as inside the dustbin of history.


The Big Switch revisited

Friend and Koulopoulos use the history of strength era to draw an analogy with traits in IT.

Companies firstly supplied their very own electricity, then offered it from all-in-one utilities and now are shopping for it from a greater efficient disaggregated deliver chain.

Likewise, until the latest times, businesses computed and saved data on-premises. But this isn’t always a core competency and groups are terrible at doing this. As a consequence, all-in-one cloud providers which include Amazon, Microsoft with Azure, and Google, have sprung up, providing to do it higher.

And they do, on this Cloud 1.Zero model, however at a cost of client lock-in and by means of deploying the equal scarcity of aid model because of the on-premises generation. Computing and garage cost severe money and need to be rationed. Just like, the authors say, long-distance telephony turned into as soon as rationed by cost.

Today telephony charges have dropped, the rationing has effectively ended and the networking blessings of communication are taken with no consideration.

So it is, or need to be, with information garage.

The authors do now not trot out the argument that information is the brand new oil. Data isn’t always a commodity – in contrast to Storage- because the information is precious to and quite a whole lot unique to every character business. This is unlike an electrical watt or volt or drop of oil that is the same as each different watt, volt or drop of oil.
Cloud 2.Zero

Storage expenses should fall due to the fact users can then move to an abundance model of records in place of a lack model. Cloud 2.0 embraces an abundance version, and the authors proclaim this can cause a “bottomless cloud” generation.

They say Cloud 1.0 makes use of a scarcity mindset to build outside economies of scale. Cloud 2.Zero makes use of an abundance mindset to construct economies of scope. This is a neat insight.
Economies of scope

Economies of scope “create a virtual ecosystem wherein companies can effortlessly hook up with and extend into adjacent markets and new commercial enterprise models. Companies that compete primarily based on economies of scope are obsessively records-centric.

“One of the first-rate examples is Nike, which has converted itself from a provider of shoes and clothing right into a way of life and health organization that is intimately related to generation and healthcare companies.”

Friend and Koulopoulos say digitization is the first step. The next is datafication, which they outline as “the wholesale transformation of the business model by way of rebuilding the commercial enterprise across the facts. And this isn’t always simplest transactional data and documents, but the awful lot larger treasure trove of behavioral statistics this is all of sudden to be had.”

The authors add: “The objective is to undertake an attitude of abundance and preserve as tons data as possible available for so long as viable. It’s what a few Cloud 2.Zero carriers call “Hot Storage,” implying that every one information is equally reachable and potentially precious.”
A garage provider would say that

A garage provider dealer might say that, wouldn’t they! It is all thoroughly to endorse an abundance version because the extra you save the greater you pay. The cash incentive flows in particular one manner.

The authors reject this wondering and argue this information will unharness new commercial enterprise fashions and sales flows. Here are some of their mind.