Officials are hoping a virtual advertising and marketing workshop held Friday helps small enterprise owners improve how they sell, not most effective their corporations but the town as well. Nearly 50 human beings, some of the small enterprise proprietors, attended a presentation on pleasant-use techniques for online advertising and marketing inside the auditorium at the Museum of the Albemarle, Friday. The occasion was hosted via the Elizabeth City Area Convention and Visitors Bureau, and overseeing the block of preparation changed into Brian Matson, senior director for approach and education for the tourism advertising and marketing firm, TwoSix Digital.

In a presentation titled “The Essentials of Maximizing Your Website for Success,” Matson supplied suggestions that companies can use to enhance their websites.

For example, corporations should usually put up their “call to movement” at the pinnacle of their internet site, now not further down under different material.

“What do you need humans to do?” Matson requested. “Tell them.”

An instance of a call to action should consist of a picture telling website visitors to gain a current sale on a certain product.

When designing a new internet site, businesses should now not be afraid to go away regions open and unfastened from copy, images, or graphics. This location is called white space.

“White area is your nice pal,” Matson said, including human beings view several pieces of advertising an afternoon. “People want to relaxation their eyes.”

When posting a business merchandising to the commercial enterprise’s Facebook web page, he warned that don’t get carried away with the copy. The most suitable Facebook publish is not than 40 characters, he said, and use Facebook as a supplement to the internet site, not the principal supply for patron information.

“Don’t provide it all away on Facebook,” Matson said. After all, the factor is to drive traffic to your website. Another tip, whilst designing an enterprise internet site, don’t use stock pics or snapshots pre-produced and bought underneath license to be used by a ramification of corporations for a variety of motives.

“Avoid stock pictures like the plague,” he said, including they just appearance cheap and ordinary. Also, make certain the internet site’s URL is search engine pleasant; for example, he entreated by using hyphens in place of underscores in between phrases. Use key phrases in the website’s domain call, too. For instance, if the plumbing is the business, the phrase plumbing must be within the domain call. Another exact idea is to integrate consumer critiques and testimonials into your internet site, Matson stated.