The recently launched Asus Zenfone Max Z010D smartphone from the house Asus focuses mainly on increased battery life. Asus Zenfone Max is the long-lasting smartphone known to consumers, is a refreshed model from the earlier Zenfone. This smartphone was launched sometime in January 2016. It has better iterations which make the overall experience better. Asus Zenfone Max and its counterpart have quite a few differences.

Specs and software

If you look at the specs, the Asus ZenFone Max is identical to the cheaper ZenFone 2 Laser (ZE550KL) variant, except for the larger battery. This includes the Octa-Core Qualcomm Snapdragon 1.5Ghz processor with 2GB RAM, 16GB internal storage and dual-SIM connectivity. The primary SIM slot supports 4G connectivity while the second slot is limited to 3G connectivity.

Asus Zenfone Max Z010D

The memory storage is expandable up to 64GB with the help of external micro SD cards. The phone also supports USB OTG. The only major difference is the larger battery life, which is the signature feature of the ZenFone Max. The 5000mAh battery on the substantial improvement over the 3000mAh unit on the ZenFone 2 Laser and the efficient Snapdragon processor and HD screen, promises excellent battery life.

Design & Feel

The new Zenfone Max looks very similar to the old one. With the same leather finish, design and HD display panel the refresh comes with improved internals. This model may feel a bit heavier because of its overall build and a monstrous battery. Its design seems to be comfortable, and one would feel the same while holding it. With not much discussion left for this section, let’s go further to its hardware specifications. The ZenFone series from Asus is known for its uniformity, and the ZenFone Max sticks to the appeal that makes every Asus smartphone instantly recognisable.

ZenFone Max is available in two colour options: black and white. The white variant has a smooth and dull finish at the back, while the black variant has a faux leather-like texture. The phone has a gold plastic strip running along the sides. There is a 3.5mm socket, and a Micro-USB port socket is at the top and bottom respectively.

The notification light is next to the earpiece at the front. The screen of the Asus phone is 5.5-inch, 720×1280 pixels. Although the screen itself is quite decent in terms of brightness and colours, the lack of sharpness and detail is visible because of the low pixel density. Presumably, this might have been done to keep the costs down and ensure efficiency.

It is also energy efficient since it takes considerably less power to run a 720p screen than a more detailed 1080p one. For consumers whose usage is basic and more concerned with battery life, the screen should prove more than adequate. Also, the Asus ZenFone Max includes a 1A/5V charger that is highly inadequate for a phone with a battery of this size.

The phone takes over five hours to charge up from 0 to 100 per cent completely. It is necessary to include or incorporate a fast charger or some form of fast charging technology with high-capacity phones such as this. We’d recommend that you buy a high-speed charger if you choose to buy the ZenfoneMax.

Asus Zenfone Max z010D


The ZenFone Max uses the same 13-megapixel camera and laser autofocus system as its older version – the ZenFone 2 Laser. It has a 5-megapixel front camera and is capable of recording 1080p video. The back camera has a dual-tone LED flash as well. This essentially makes the ZenFone Max the same except a larger battery and with a larger battery. Considering both phones cost the same, it makes the ZenFone 2 Laser redundant at this point.

This might be the reason why Asus has chosen to launch this device only now. There are multiple camera modes and manual settings for both stills and video, and effects such as HDR, slow motion, time-lapse, panorama and beautification. The presence of such features continues to offer plenty of options for camera lovers. It can seem complicated for some, but auto mode simplifies everything. Moreso, flash toggle, video recording and camera switching can be easily accessed from the default screen.

User Experience (UX)

If we talk about the user experience, the RAM management on this one is quite efficient. I have come across user reviews who said they have been using the 2GB variant and it was a good experience. Yes, there is a few interruptions midway in the form of lags and delays, but this should be taken care of up to some extent by future software updates. The camera is good enough, looking at the price point of the phone. You will get pretty good shots in daylight.

The smartphone runs on Android Marshmallow 6.0.1. It comes with two dedicated SIM card slots and a separate microSD card slot as mentioned above. The battery runs smoothly for two days on a single charge though the charger provided is not enough, roughly 5 hours 40mins to charge it completely. Overall the experience is good, and we can recommend it if your budget is under INR 10K. The phone does well on its basic functionality like regular call quality, audio clarity from its speaker and via headphone and its ability to hold a signal.

Final Thoughts

Finally, rounding up on the key feature and highlight of the Asus ZenFone Max, the phone runs for nearly 25 hours when it is tested on a video loop. Thanks to the Snapdragon SoC’s efficiency and the phone’s general build, which has been geared towards achieving as much usage time on a full charge as possible. If used for the basic and the usual tasks, the phone can run for three to four days on a full charge.

What’s Good:

Battery life

Satisfactory performance and OS

Decent camera

What’s Bad:

Charger provided is weak and incompetent to battery given.

Lags at times

Bit weighty