The Digital Marketing, Associate Manager could be responsible for coping with the execution of e-commerce advertising and CRM techniques to drive conversion and purchaser retention on behalf of the International Cosmetics & Perfumes (ICP) brands, mainly The House of Creed e-commerce website online. The Associate Manager function requires working in close collaboration with inner teams in addition to external companions to create and manipulate all virtual content, power sales via email advertising, in addition, to maintain the brand image across all virtual channels.
The ideal candidate may be nicely versed in direct-to-customer increase techniques and digital advertising developments. The right candidate must have stable information on e-commerce with a strong eye for details, innovative thoughts, and perfect execution and organizational capabilities. This position can also be becoming a member of the virtual crew at an interesting time for the emblem and have the threat to be part of the technical transition for The House of Creed’s e-trade web page. This role may also sell and keep the intrinsic organization way of life that fosters the firm’s core values of Transparency, Recognition, Accountability, and Communication.
Create and hold a rolling seasonal advertising calendar for CreedBoutique.Com in collaboration with the Social Media and E-commerce teams, ensuring alignment across all virtual channels.
Manage the making plans, development, and execution of all CRM packages consisting of centered campaigns based on consumer segmentation, and triggered campaigns based totally on cross-channel purchase behavior.
Assist with the execution of CreedBoutique.Com’s web site migration.
Coordinate intently with the layout, social, and product advertising and marketing groups as had to correctly installation campaigns.
Manage e-trade content together with homepage banners, unique events, and new product launch campaigns.
Brief reproduction-writing and innovative groups for all virtual assets introduction to assist promotional sports on CreedBoutique.Com, unique occasions, and launches.
Partner with the IT team to drive the improvement of recent enhancements and custom features on the web page to improve the customer enjoy and advertising and marketing effectiveness.
Perform on-going and thorough site testing for the best coverage on all gadgets.
Develop and execute omnichannel email campaigns strategies to drive purchaser acquisition and retention together with coping with cadence, content material, and design, integrating pleasant practices and A/B checking out to improve patron engagement and ROI.
Generate monthly e-mail advertising analytical reports to monitor e-mail techniques overall performance.
Implement omnichannel advertising and marketing strategies and occasions at the Creed flagship shops.
Assist with brand experience initiatives on an as-wanted basis.
Perform aggressive evaluation, enterprise research to stay informed of digital traits and rising technologies.
Collaborate with the Digital Marketing Analyst to increase relevant analytics reviews measuring the digital applications overall performance.
Bachelor’s diploma in advertising, or associated subject, required
three-4 years’ enjoy in digital advertising
Prestige Beauty, and/or Luxury emblem experience favored
Prior revel in handling an e-commerce platform (CMS), Mailchimp or every other ESPs, Google Analytics
Working know-how of Shopify+ is preferred, but no longer required
Proven music record of executing virtual verbal exchange strategies and tracking ROI analysis and A/B Testing
Strong organizational and project control skills with the ability to deal with more than one responsibilities
Excellent verbal, written and presentation talents with previous reproduction-writing experience a plus
Strong aesthetic experience and attention to element that interprets into all marketing messages: copy and artwork, emblem communication
Proficient in MS Office packages: Excel, PowerPoint, and Word, Photoshop a plus
Positive mindset and demonstrates a high level of accountability and collaboration
Passion for all matters digital, appetite to study new talents and maintain up with virtual traits
Desire to paintings in an entrepreneurial, fast-paced surroundings whilst being adaptable to change
Willingness to paintings with a small crew and tackle new challenges as they arise